HOW TO OPTIMIZE FACEBOOK ADS WITH PERFORMANCE MARKETING SOFTWARE

Server-Side Monitoring vs. Pixel Tracking - Which is Better?A number of ecommerce organizations are turning to server-side monitoring as a means to improve their data collection processes. While it requires much more technical knowledge than routine GTM and may present extra expenses, it can cause better precision and even more reliable data

The Value of Multi-Touch Attribution in Performance Advertising And MarketingMarketing attribution is necessary for making educated, data-backed decisions that line up with clients' trips. Multi-touch attribution models use an even more nuanced perspective, distributing credit to touchpoints that aren't always provided sufficient presence in standa